Hear how AI-powered solutions are helping sports teams optimise strategy and performance. Learn how data-driven insights are transforming decision-making, training, and game plans for a competitive edge across sports. What you’ll learn:

1. How do AI systems translate complex data into actionable performance insights?
2. AI’s role in strategic planning, from pre-game preparation to live decisions.
3. Using predictive models and simulations to optimise team performance.

Broadcasters and streamers are leveraging AI to streamline content creation and power real-time sports workflows, while AI enablement efforts accelerate innovation and scale those capabilities across teams. Hear what’s working, what’s next, and how leaders are approaching AI innovation responsibly.

Explore how teams and their venues are leveraging AI and autonomous systems to create unforgettable game‑day experiences, from the moment they arrive to long after they leave. What you’ll learn:

• The newest fan‑experience tech across retail, access, engagement and more.
• How AI personalises and elevates stadium interactions.
• How to scale immersive technologies.

Hear how AI deployment across sports organisations is helping teams to drive efficiency and productivity while better understanding and engaging their audiences.