12-13 MARCH 2026
MARRIOTT MARQUIS, TIMES SQUARE

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12-13 MARCH 2026
MARRIOTT MARQUIS, TIMES SQUARE

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Introducing the Media track

How does it work?

This track features a series of keynotes, case studies, and panel discussions dedicated to media’s ever-evolving impact in sport.

Industry pioneers will uncover the winning strategies and pain points when creating, distributing, and monetising sports content.

MEET THE SPEAKERS

WHO'S IT FOR?

The Media track is designed for leaders operating at the intersection of content, distribution, and commercial strategy.

Whether you’re managing rights, building platforms, or developing content strategies, this track provides the perspectives needed to compete in a rapidly changing ecosystem.

EXPLORE SESSIONS

Why get involved?

Sports media is being reshaped by platform consolidation, shifting fan behaviours, and new monetisation models – the stakes have never been higher.

You’ll walk away with the insights, connections, and strategic direction to thrive in the next era of sports media.

SEE WHO ATTENDS

Thank you to our track partner

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MEET THE PIONEERS TAKING CENTRE STAGE

Radhika Duggal

Chief Marketing Officer
MLS

Pete Distad

CEO, Direct to Consumer
Fox Corporation

Stephanie Rogers

EVP, Marketing
San Francisco 49ers

Rick Allen

Co-Founder and CEO
ViewLift

Mark Floreani

CEO & Co-Founder
FloSports

Brian Herbst

EVP, Chief Media & Revenue Officer
NASCAR

Dan Costello

EVP, Chief Business Officer
Phoenix Suns & Mercury

Joey Graziano

Chief Commercial Officer
Pacers Sports & Entertainment

Evan Kaplan

President
MLB Players, Inc.

Teresa Gould

Commissioner
Pac-12 Conference

Crystal Hudson

VP, Digital Marketing & Fundraising
Special Olympics

Parker Ramsdell

SVP, People, Mission & Culture
Brightspot

Jean Carucci

Consultant
The Streaming Strategy Scholar

Jean Macher

Senior Director, Global SaaS Solutions
Harmonic

Agnieszka Kwiecien-Janiec

SVP of Streaming
NBCUniversal Telemundo

Rachel Aronson

Co-Founder, Head of Business Development
CounterFind

Frédéric Vaulpre

SVP
Mediametrie

Yassine-Guillaume Berhoun

Director of Sport
Mediametrie

William Mao

SVP Global Media Rights
Octagon

Patrick Crakes

Principal
Crakes Media

Amanda Wight

Director, International Strategy, Marketing and Celebrity Management
USTA

Val Ackerman

Commissioner
BIG EAST Conference

Stephen Garrell

Senior Director, Business Strategy & Analytics
Philadelphia Flyers

Paul Boustead

VP of Product Strategy
Dolby OptiView

David Proper

Senior EVP, Media and International Strategy
NHL

Zach Shapiro

Vice President, Data Strategy & Analytics
NBA

Kyle Eichman

Director, Sports Management Solutions
Comcast Technology Solutions

Krzysztof Bartkowski

CEO
Big Blue Marble Streaming & Cloud Media

Raphael Poplock

SVP of Strategic Partnerships, Content Acquisitions & Business Development
TNT Sports

Lizzy Roberti

SVP, Content & Programming
LIV Golf
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DISCOVER WHAT'S IN STORE

Dive deep into how content is evolving across platforms, partnerships, and business models.

9:45am
  • Plenary
  • Keynotes, Media

The vision behind FOX One

Join Pete Distad in this fireside chat as he details the strategic market analysis behind FOX One. Learn how this...
Patrick Crakes

Patrick Crakes

Principal ,
 Crakes Media

Pete Distad

CEO, Direct to Consumer,
 Fox Corporation
10:15am
  • Plenary
  • Media

Product-Led D2C: Scaling ESPN’s global streaming ecosystem

Erin Teague will reveal how ESPN use a product-centric D2C strategy to unify premium entertainment and live sports on a...
Brian Marshall

Brian Marshall

VP, Sports Product Management,
 ESPN
11:15am
  • Plenary
  • Media

Unlocking fandom in a digital and global world

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher....
Amanda Wight

Amanda Wight

Director, International Strategy, Marketing and Celebrity Management,
 USTA
Lyndsey Corona

Lyndsey Corona

CEO ,
 Ogilvy US
Radhika Duggal

Radhika Duggal

Chief Marketing Officer,
 MLS
Stephanie Rogers

Stephanie Rogers

EVP, Marketing,
 San Francisco 49ers
11:45am
  • Plenary
  • Media

Tapping into underserved audiences: FloSports strategy for sports monetisation

In this session FloSports CEO Mark Floreani breaks down how he is working to redefine sports streaming for the underserved...

Mark Floreani

CEO & Co-Founder,
 FloSports
12:10pm
  • Plenary
  • Media

From reach to revenue: What does true DTC look like?

 

Lizzy Roberti

SVP, Content & Programming,
 LIV Golf
Katie Boes

Katie Boes

Chief Content Officer,
 VICTORY+
Brian Ring

Brian Ring

Principal Analyst,
 Ring Digital
Paul Boustead

Paul Boustead

VP of Product Strategy,
 Dolby OptiView
1:40pm
  • Plenary
  • Media

Navigating fragmentation and the future of rights

This panel will deep-dive into the rapidly fragmenting US landscape, examining how leagues, teams, and broadcasters are adapting their strategies...

David Proper

Senior EVP, Media and International Strategy,
 NHL
Rick Allen

Rick Allen

Co-Founder and CEO,
 ViewLift
Brian Herbst

Brian Herbst

EVP, Chief Media & Revenue Officer,
 NASCAR
2:10pm
  • Plenary
  • Media

How to launch a platform: A case study in migration and business transformation

What does it really take to launch and scale a successful streaming platform? Explore the strategy, technology, and commercial decisions...
Jeffrey Tocci

Jeffrey Tocci

VP of Media, Technology & Distribution,
 Disc Golf Pro Tour (DGPT)
Krzysztof Bartkowski

Krzysztof Bartkowski

CEO ,
 Big Blue Marble Streaming & Cloud Media
2:30pm
  • Plenary
  • Media

The engagement engine: Powering the next gen of fan experiences

Hear from leading experts on how they view, leverage and optimise fan data across their organisations to elevate the fan...
Laura Petro

Laura Petro

VP, Brand and Fan Experience,
 Gotham FC
Zach Shapiro

Zach Shapiro

Vice President, Data Strategy & Analytics,
 NBA
Stephen Garrell

Stephen Garrell

Senior Director, Business Strategy & Analytics,
 Philadelphia Flyers
Kyle Eichman

Kyle Eichman

Director, Sports Management Solutions,
 Comcast Technology Solutions
4:00pm
  • Plenary
  • Media

Rewriting local NBA broadcasting in a post-RSN era

Hear how major properties are investing in D2c platforms to grow fan bases, increase brand revenue, and gain greater insights...
Mike Schabel

Mike Schabel

COO & President of Sports,
 Kiswe
Dan Costello

Dan Costello

EVP, Chief Business Officer,
 Phoenix Suns & Mercury
Joey Graziano

Joey Graziano

Chief Commercial Officer,
 Pacers Sports & Entertainment
10:30am
  • Plenary
  • Media

Rising from the ashes: Navigating realignment as a Commissioner

Conference realignment has caused seismic shifts to the college landscape. Hear from two conferences; one that is currently rewriting its...
William Mao

William Mao

SVP Global Media Rights,
 Octagon
Val Ackerman

Val Ackerman

Commissioner,
 BIG EAST Conference

Teresa Gould

Commissioner,
 Pac-12 Conference
11:30am
  • Breakout
  • Media

The future of distribution: Navigating multi-platform monetisation

The linear wall has come down, and the "plus" era is here. As major rights holders navigate the high-stakes transition...

Raphael Poplock

SVP of Strategic Partnerships, Content Acquisitions & Business Development,
 TNT Sports
Jean Macher

Jean Macher

Senior Director, Global SaaS Solutions,
 Harmonic

Agnieszka Kwiecien-Janiec

SVP of Streaming,
 NBCUniversal Telemundo
Jean Carucci

Jean Carucci

Consultant ,
 The Streaming Strategy Scholar
12:00pm
  • Breakout
  • Media

Always On! Navigating the complexity of a global movement

Are you trying to undertake the challenging task of broadening your digital footprint to every corner of the globe? Hear...
Brian Ring

Brian Ring

Principal Analyst,
 Ring Digital
Parker Ramsdell

Parker Ramsdell

SVP, People, Mission & Culture,
 Brightspot
Crystal Hudson

Crystal Hudson

VP, Digital Marketing & Fundraising,
 Special Olympics
12:25pm
  • Breakout
  • Media

From buzz to bucks: How to recover revenue you’re already losing

As sport continues to grow audiences globally and athlete popularity explodes across digital platforms, so does IP misuse. Explore how...

Joey Lindstrom

Sports Broadcaster,
Rachel Aronson

Rachel Aronson

Co-Founder, Head of Business Development,
 CounterFind

Evan Kaplan

President,
 MLB Players, Inc.
2:00pm
  • Breakout
  • Media

Sports demand is global, but your distribution strategy isn’t? Here’s how to fix it!

Explore how smarter ticketing strategy, data and digital tools can drive revenue, deepen fan relationships and unlock long-term growth, transforming...

Shaun Stewart

Vice President of Open Distribution,
 StubHub
2:20pm
  • Breakout
  • Media

Boosting revenue: How to monetise fan engagement directly, intelligently, and safely

Discover how to transform streaming from passive consumption into active participation, using interactive channels like Earth Touch to unlock engagement,...
Jamal Hassim

Jamal Hassim

CEO ,
 BoltOS
2:40pm
  • Breakout
  • Media

How US sports leagues compete on the global stage

Glance decodes the international expansion of US sports, analysing the NFL’s surge in Germany versus the UK. We further explore...

Frédéric Vaulpre

SVP,
 Mediametrie

Yassine-Guillaume Berhoun

Director of Sport,
 Mediametrie
VIEW THE FULL AGENDA

Make hundreds oF connections

850+ Attendees   |   >80% Decision-makers   |   350+ rights holders & buyers

The Media track is held alongside the main event agenda, giving you access to plenty of networking and learning opportunities with the sports ecosystem.

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DOWNLOAD THE 2026 ATTENDEE SNAPSHOT

Thank you to our track partner

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