2026 AGENDA
The future of sports, under the microscope
In 2026, we’re doubling down on what matters most. This year’s programme takes a sharper, more focused look at the forces transforming the business of sport – from shifting investment landscapes and AI breakthroughs to the new rules of content and media.
Over two days, you’ll hear from the leaders driving change through headline keynotes, main stage interviews, and deep-dive sessions across three core agenda tracks:
investment
Explore the forces reshaping sport’s financial landscape, from major deals and private equity plays to bold new ownership models driving the next era of growth
Teams & Leagues
Women’s Sports
Financing & Growth
Athlete Investors
Emerging Sectors
AI
No buzzwords and no big claims. See how artificial intelligence is actually transforming sport with practical insights on automation, personalisation, and decision-making at scale.
Monetisation & Rights
Social Media
Technology & Production
Streaming
Advertising
MEDIA
A deep dive into how content is evolving across platforms, partnerships, and business models. This track breaks down the new rules of monetisation, distribution, and rights:
Fan Engagement
Content & Media
Operational Excellence
Performance
Revenue Generation
2026 event visualisation
