KEY TOPICS

The future of sports, under the microscope

In 2026, we doubled down on what matters most. The programme took a sharper, more focused look at the forces transforming the business of sport – from shifting investment landscapes and AI breakthroughs to the new rules of content and media.

Over two days, attendees heard from the leaders driving change through headline keynotes, main stage interviews, and deep-dive sessions across three core agenda tracks:

01

Investment

Explore the forces reshaping sport's financial landscape, from major deals and private equity plays to bold new ownership models driving the next era of growth.

Teams & Leagues Women's Sports Financing & Growth Athlete Investors Emerging Sectors
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02

AI & Tech

No buzzwords and no big claims. See how technology is transforming sport with practical insights on automation, personalisation and decision-making at scale.

Fan Engagement Content & Media Operational Excellence Performance Revenue Generation
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03

Media

A deep dive into how content is evolving across platforms, partnerships and business models. Discover the new rules of monetisation, distribution and rights.

Monetisation & Rights Social Media Technology & Production Streaming Advertising
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2026 event visualisation