Agenda

In 2026, we’re shaking things up to provide you with even more value.

Featuring newly focused tracks on Media, AI, and Investment, we’ll dig deep into how innovation, capital, and data are reshaping value creation across North America.

Check out what’s in store below and sign up for updates here.

Please scroll across the dates to view the agenda content for 13th March.

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8:20am

Networking Area

Doors Open

9:15am

Plenary

Welcome to SportsPro New York

Welcome to SportsPro New York! Start your day by visiting the registration desk to collect your badge, and enjoy a...

9:30am

Plenary

Keynotes

The state of play in sports business with SportsPro

Join SportsPro CEO, Nick Meacham as he covers the state of play in sports business. From the latest trends shaping...

Chris Stone

Community Lead,

SportsPro Media

Nick Meacham

CEO,

SportsPro Media

9:45am

Plenary

Keynotes, Media

The vision behind FOX One

Join Pete Distad in this fireside chat as he details the strategic market analysis behind FOX One. Learn how this...

Patrick Crakes

Principal ,

Crakes Media

Pete Distad

CEO, Direct to Consumer,

Fox Corporation

10:15am

Plenary

Media

Product-Led D2C: Scaling ESPN’s global streaming ecosystem

Erin Teague will reveal how ESPN use a product-centric D2C strategy to unify premium entertainment and live sports on a...

Erin Teague

EVP, Product Management,

ESPN

10:45am

Networking Area

SportsPro NEW ERA meet-up

Reserved for women and non-binary sports executives, our meet-up is a fantastic opportunity to connect with fellow peers in a...

10:45am

Networking Area

Networking break

11:15am

Plenary

Media

Unlocking fandom in a digital and global world

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher....

Drew Warren

President, Client Integration, North America,

Ogilvy US

Amanda Wight

Director, International Strategy, Marketing and Celebrity Management,

USTA

Radhika Duggal

Chief Marketing Officer,

MLS

Stephanie Rogers

EVP, Marketing,

San Francisco 49ers

11:15am

Forum Room

ALT Sports Data Forum

How ALT Sports Data connects leagues to the betting ecosystem

*Apply to attend* As the sports betting market matures, the industry is looking beyond the stadium lights of mainstream leagues...

Joe Dunnigan

CEO & Founder,

ALT Sports Data

11:15am

Breakout

Investment

The Arctos advantage: Reimagining the sports asset class

Chad Hutchinson, one of only seven athletes since 1970 to play both MLB and the NFL, is now a Partner...

Michael Broughton

Co-Founder & Partner,

Sports Investment Partners

Chad Hutchinson

Partner,

Arctos Partners

11:30am

Forum Room

ALT Sports Data Forum

Beyond the podium: Creating new ways for fans to play

*Apply to attend* For the modern Formula 1 fan, data is the new fuel. This session examines how F1 and...

Mark Wrigley

Head of Betting,

Formula 1

Todd Ballard

Co-Founder, President, and Chief Growth Officer,

ALT Sports Data

11:40am

Breakout

Investment

Investment opportunity in Youth Sports

The Youth Sports Revolution highlights the $40B+ U.S. market, projected to reach $70B by 2030. This session will explore how...

Ben Sherwood

CEO,

The Daily Beast

Peter Frintzilas

CEO,

TeamSnap

11:45am

Plenary

Media

Tapping into underserved audiences: FloSports strategy for sports monetisation

In this session FloSports CEO Mark Floreani breaks down how he is working to redefine sports streaming for the underserved...

Mark Floreani

CEO & Co-Founder,

FloSports

11:50am

Forum Room

ALT Sports Data Forum

Sports betting as a fan engagement strategy

*Apply to attend* Sports betting is no longer just a revenue stream - it is a powerful tool for active...

Sabrina Carrozza

Founder and Principal,

Sabrina Comms

Chris Schlosser

SVP, Emerging Ventures,

MLS

12:00pm

Breakout

Investment

The art of investing in major sports teams

Join Dave Checketts as he details the strategy behind the new $1.2B Cynosure | Checketts Sports Capital Fund. He will...

Patrick Crakes

Principal ,

Crakes Media

David W. Checketts

Managing Partner,

Cynosure-Checketts Sports Capital

12:10pm

Plenary

Media

From reach to revenue: What does true DTC look like?

Lizzy Roberti

SVP, Content & Programming,

LIV Golf

Katie Boes

Chief Content Officer,

VICTORY+

Brian Ring

Principal Analyst,

Ring Digital

Paul Boustead

VP of Product Strategy,

Dolby OptiView

12:15pm

Forum Room

ALT Sports Data Forum

Unlocking betting markets for challenger sports

*Apply to attend* For challenger sports, sports betting isn't just a feature - it’s a survival and growth engine. While...

Ed Billington

Global Partnerships,

Feld Entertainment

Nic Sulsky

CEO,

The Curling Group

John Scheler

Chief Operating Officer,

ONE Championship

Joe Dunnigan

CEO & Founder,

ALT Sports Data

12:35pm

Networking Area

Networking lunch

Take a well-deserved break and grab some lunch while catching up with your peers in our pre-booked meeting spaces. Be...

1:35pm

Breakout

Investment

Beyond M&A: Identifying value and unlocking growth in the new sports capital stack

Explore the critical elements of successful sports transactions, from strategic planning to post-deal integration....

William Mao

SVP Global Media Rights,

Octagon

Don Cornwell

Co-Founder & CEO,

Dynasty Equity

Michael Spirito

Managing Partner/Co-Founder,

359 Capital

1:40pm

Plenary

Media

Navigating fragmentation and the future of rights

This panel will deep-dive into the rapidly fragmenting US landscape, examining how leagues, teams, and broadcasters are adapting their strategies...

David Proper

EVP, Media and International Strategy,

NHL

Rick Allen

Co-Founder and CEO,

ViewLift

Brian Herbst

EVP, Chief Media & Revenue Officer,

NASCAR

2:00pm

Breakout

Investment

Structuring investments in women’s sports properties

Examine how investors are approaching the fast-growing women’s sports sector, balancing financial returns with broader cultural and social impact....

Madeleine Burns

Deputy Director, Sports Economy,

Department for Business and Trade

Kim Stone

CEO,

Washington Spirit

Kirsten Sibbit-Johnston

Director, Strategy and Investment; Head of Women's Sport,

The Sports Consultancy

Jasmine Robinson

Managing Partner,

Monarch Collective

2:10pm

Plenary

Media

How to launch a platform: A case study in migration and business transformation

What does it really take to launch and scale a successful streaming platform? Explore the strategy, technology, and commercial decisions...

Jeffrey Tocci

VP of Media, Technology & Distribution,

Disc Golf Pro Tour (DGPT)

Krzysztof Bartkowski

CEO ,

Big Blue Marble Streaming & Cloud Media

2:30pm

Breakout

Investment

Private equity’s role in accelerating emerging sports verticals

Explore how private equity is shaping the future of emerging sports, driving scalability, professionalism, and commercial success....

Sean Wildes

Corporate Associate,

Proskauer Rose LLP

Stephanie Alger

Chief Growth Officer,

LOVB

Rachel Jacobson

Media, Entertainment, Sports & Technology Expert,

Diane Gotua

Chief Commercial Officer,

Pro Padel League

2:30pm

Plenary

Media

The engagement engine: Powering the next gen of fan experiences

Hear from leading experts on how they view, leverage and optimise fan data across their organisations to elevate the fan...

Laura Petro

VP, Brand and Fan Experience,

Gotham FC

Zach Shapiro

Vice President, Data Strategy & Analytics,

NBA

Stephen Garrell

Senior Director, Business Strategy & Analytics,

Philadelphia Flyers

Kyle Eichman

Director, Sports Management Solutions,

Comcast Technology Solutions

3:00pm

Networking Area

Networking Break

3:30pm

Plenary

Investment, Keynotes

Inside CVC’s Global Sport Group: A new blueprint for sustainable value creation in sport

Explore how modern digital media strategies are enabling sports rights holders and platforms to drive engagement and monetisation....

Marc Allera

Chair,

Global Sports Group (a CVC company)

Nick Meacham

CEO,

SportsPro Media

4:00pm

Breakout

Media

Rewriting local NBA broadcasting in a post-RSN era

Hear how major properties are investing in D2c platforms to grow fan bases, increase brand revenue, and gain greater insights...

Mike Schabel

COO & President of Sports,

Kiswe

Dan Costello

EVP, Chief Business Officer,

Phoenix Suns & Mercury

Joey Graziano

Chief Commercial Officer,

Pacers Sports & Entertainment

4:30pm

Networking Area

Networking drinks

Gather with your fellow peers for a celebratory drink as we toast to the conclusion of an action-packed Day 1...

Filter

9:00am

Networking Area

Doors Open

10:00am

Plenary

Keynotes

Beyond the baseline: Women’s tennis as a catalyst for global impact

For over 50 years, the WTA has been a pioneer for equality in sports. Today, CEO Portia Archer is taking...

Sam Carp

Head of Editorial,

SportsPro Media

Portia Archer

CEO,

WTA

10:30am

Plenary

Media

Rising from the ashes: Navigating realignment as a Commissioner

Conference realignment has caused seismic shifts to the college landscape. Hear from two conferences; one that is currently rewriting its...

William Mao

SVP Global Media Rights,

Octagon

Val Ackerman

Commissioner,

BIG EAST Conference

Teresa Gould

Commissioner,

Pac-12 Conference

11:00am

Networking Area

Networking Break

11:30am

Plenary

The NBA tech stack: Powering global growth

This session dives into the technology and AI strategy of the NBA, one of the world's most digitally progressive major...

Francesca Pezzoli

VP Marketing,

Looper Insights

Ken DeGennaro

EVP, Media Operations & Technology,

NBA

11:30am

Breakout

Media

The future of distribution: Navigating multi-platform monetisation

The linear wall has come down, and the "plus" era is here. As major rights holders navigate the high-stakes transition...

Jean Macher

Senior Director, Global SaaS Solutions,

Harmonic

Agnieszka Kwiecien-Janiec

SVP of Streaming,

NBCUniversal Telemundo

Jean Carucci

Consultant ,

The Streaming Strategy Scholar

11:55am

Plenary

AI on the prize: Building systems that teams actually use

Hear how AI-powered solutions are helping sports teams optimise strategy and performance. Learn how data-driven insights are transforming decision-making, training,...

Russell Scibetti

SVP, Strategy & Business Intelligence,

New York Football Giants

Rich Bowman

AI Operations Specialist,

NASCAR

Alexander Bodo

Founder & CEO,

PACETEQ

12:00pm

Breakout

Media

Always On! Navigating the complexity of a global movementFrom local to global: Building engaging digital experiences

Are you trying to undertake the challenging task of broadening your digital footprint to every corner of the globe? Hear...

Brian Ring

Principal Analyst,

Ring Digital

Parker Ramsdell

SVP, People, Mission & Culture,

Brightspot

Crystal Hudson

VP, Digital Marketing & Fundraising,

Special Olympics

12:25pm

Breakout

Media

From buzz to bucks: How to recover revenue you’re already losing

As sport continues to grow audiences globally and athlete popularity explodes across digital platforms, so does IP misuse. Explore how...

Joey Lindstrom

Sports Broadcaster,

Rachel Aronson

Co-Founder, Head of Business Development,

CounterFind

Evan Kaplan

President,

MLB Players, Inc.

12:25pm

Plenary

Beyond the broadcast: The next frontier of AI in sports streaming

Broadcasters and streamers are leveraging AI to streamline content creation and power real-time sports workflows, while AI enablement efforts accelerate...

David Tackel

SVP, Product Strategy,

Fox Corporation

1:00pm

Networking Area

Networking Lunch

2:00pm

Breakout

Media

Sports demand is global, but your distribution strategy isn’t? Here’s how to fix it!

Explore how smarter ticketing strategy, data and digital tools can drive revenue, deepen fan relationships and unlock long-term growth, transforming...

Shaun Stewart

Vice President of Open Distribution,

StubHub

2:00pm

Plenary

AI in action: How are teams reinventing their tech stack?

Explore how teams and their venues are leveraging AI and autonomous systems to create unforgettable game‑day experiences, from the moment...

Keia Cole

Chief Digital Officer,

Brooklyn Sports & Entertainment

Shripal Shah

Chief AI & Innovation Officer ,

Next League

Christian Lau

Chief Technology Officer,

Los Angeles Football Club (LAFC) and BMO Stadium

2:20pm

Breakout

Media

Boosting revenue: How to monetise fan engagement directly, intelligently, and safely

Discover how to transform streaming from passive consumption into active participation, using interactive channels like Earth Touch to unlock engagement,...